Senior Communications Director

POSTED Jan 16 2017

Marlborough, MA
Full Time

SEIU Local 509 is hiring a Senior Director to lead the union’s strategic internal and external communications programs. This management position requires a proactive, goal-focused strategic thinker who will take ownership of key initiatives that advance the organizing and public policy goals of human service workers and educators throughout the Commonwealth.

The Senior Director of Communications works with Local 509’s President/Executive Director, Chapter Leaders, Senior Leadership Team and other staff to develop strategies, budgets, plans, timelines and materials that support and drive a wide range of short- and long-term objectives. S/he manages a team based in our Marlborough, Massachusetts (Boston/Metro West) office, though some travel is required.



  • Protect and advance Local 509’s brand as a leading advocate for quality services, family-supporting jobs and strong communities

  • Provide strategic leadership on key member engagement initiatives, including message development around priority issues and campaigns

  • Act as primary point of contact for journalists, editors, producers and bloggers

  • Coordinate earned and paid media outreach to generate coverage that communicates the impact of our work in human services and education

  • Supervise communications staff, interns and consultants

  • Oversee design and production of written and online materials

  • Curate and enhance content for the union's website and social media properties — including Twitter, Facebook and YouTube

  • Train members and staff on best practices in communication technology

  • Lead marketing efforts around the benefits available to union members

  • Bilingual candidates may assist with translation needs, where applicable

  • Other duties as assigned




  • Seven or more (7+) years experience in communications and new media roles with unions, progressive candidates/elected officials or grassroots organizations (or comparable work in the field of journalism or marketing)

  • Experience supervising staff and managing consultant/vendor relationships

  • Strong verbal and written communication skills, with demonstrable success distilling complex issues into simple, public-facing messages

  • Thorough understanding of the contemporary media landscape and current communications strategies and tactics

  • Proven track record working with journalists and bloggers to secure positive media coverage – including crisis management experience

  • Ability to conceptualize and design print materials (using, Adobe Creative Suite, Quark, Microsoft Publisher, etc.)

  • Working knowledge of common content management programs (such as WordPress) and social media tools — HTML familiarity preferred

  • Proficiency with photo and/or video equipment and editing software (Photoshop, Light Room, iMovie, Final Cut, etc.)

  • Commitment to the labor movement and overall progressive social change

  • Ability to work under pressure, both independently and as part of a team

  • Willingness to work long and irregular hours, including nights and weekends

  • Bilingual (English/Spanish) skills are a plus


The Senior Director of Communications works under the supervision of the union's President and Chief of Staff — who review work for effectiveness, timeliness, accuracy and conformance with relevant rules and regulations.


SEIU Local 509 offers competitive salaries (commensurate with experience) and a generous benefits package – including car allowance. 



SEIU Local 509 is an equal opportunity employer with a strong commitment to
diversity — women, people of color and LGBT candidates are strongly encouraged
to apply. Interested candidates should submit a résumé, cover letter, and samples of writing and design work to:


Cliff Cohn, Chief of Staff

SEIU Local 509

293 Boston Post Road West , 4th Floor

Marlborough, MA 01752


The deadline for application is January 31, 2017. No phone calls please.



SEIU Local 509 represents nearly 20,000 human service workers and educators throughout Massachusetts. We provide a variety of social services to elders, at-risk children and people with mental illnesses or developmental disabilities — as well as educational services in both public and private sector settings. From mental health clinicians and social workers to early childhood educators and university lecturers, Local 509 members are united in our mission to raise living standards for all working families while improving the quality and affordability of the services we provide.
Local 509 is part of the 2.1 million-member Service Employees International Union, the fastest-growing labor union in the United States.